Five consumer products covering a range of end-use applications have been nominated as finalists for the prestigious 2010 Visionary Award.

Now in its ninth year, the award, which is given annually to a new consumer product that utilizes nonwoven fabrics in its final form, will be presented at the Vision 2010 Consumer Products Conference, January 20-22, 2010 in New Orleans, LA. The finalists will make presentations during Vision 2010 and conference attendees will vote on the recipient of the 2010 Visionary Award.

“Even in the challenging business climate of the past 12 months, consumer products’ companies have invested in the development of new products and the five finalists of the 2010 Visionary Award are proof of the success of these efforts,” says Visionary Award chairman Michael Jacobsen, of INDA, Association of the Nonwoven Fabrics Industry, organizer of the annual Vision Consumer Products Conference.

The five finalists are:

Dial Corporation, Purex Complete 3-in-1 Laundry Sheets:
The product does it all in one easy-to-use sheet. Consumers can use the same sheet from washer to the dryer providing cleaning, softening and anti-static benefits. Each sheet contains the proper amount of detergent, softener and anti-static agent for a single load of wash.

Advanced Cleaning Technologies, The Ultimate Cloth:
The Ultimate Cloth is a patented, exclusive technology that makes it “the best cleaning cloth in the industry today.” The Ultimate Cloth is a streak-free window cleaner that cleans and polishes windows, mirrors, windshields and glass as well as many soft surfaces such as leather and vinyl.

Rockline Industries, Regenerated Cotton Wipe:
The substrate for the Regenerated Cotton Wipe is made from 100% biodegradable materials—the blend is 25% viscose and 75% cotton. The cotton is produced from the post-industrial waste from the manufacturing of T-shirts, and the recovery process to regenerate the cotton is energy and water friendly.

Procter & Gamble, Infinity feminine hygiene pad:
This newest feminine hygiene pad from P&G features a soft cover sheet designed to work with the pad’s Infinicel core, Microdots for fast absorption, a new wing design for secure protection, form-fitting channels for leakage protection and a wider design in the back to provide increased coverage.

Superior Felt and Filtration/Wein Products, Fitseal disposable respirator mask:
This mask employs nonwoven tribo technology coupled with a medical adhesion system that makes it an effective disposable mask in swine flu/H1N1 protection as well as for use in protection in dealing with SARS, Avian Bird Flu, disaster clean up, emergency response, terrorism and tourism abroad.

Last February at VISION 2009 in New Orleans, Ahlstrom’s Disruptor nonwoven water filter media received the 2009 Visionary Award. Previous recipients include Kimberly-Clark’s Spa Sensials personal care treatment (2008); Covidien’s (Tyco) Swim Pants (2007); Chicopee’s Disaster Relief Blanket (2006); Fiberweb’s Resolution Print Media (2005); Church & Dwight’s Brillo Scrub ‘n’ Toss (2004); FMJ ChemBio’s Civilian Quick Escape Mask (2003); and Procter & Gamble’s Swiffer (2002).